We live in a time when technology is not only growing more efficient by the day, but more beautiful. We will no longer settle for ease of use, speed, and fun features—we want our tech toys to do all of those things and look pleasing to the eye as well. The merging of technology and design not only creates the most cutting-edge gadgets yet, but makes them user-friendly and palatable to people who still want their homes to look, well, home-y.

Enter The Frame. This new innovation in TV technology is the result of Samsung’s work with designer Yves Behar. It is essentially a TV that, when not in use, turns into a lovely piece of art for your wall. What makes this idea more than just a fancy screensaver, however, is that they’ve thought of just about everything. The result is a beautiful piece of technology that doubles as a high-end wall hanging that you might just convince yourself is real.

Motion-censored magic

The TV comes with over 100 paintings and photographs to choose from, which it will display in beautiful color when not playing your favorite shows and movies. But leave the room, and the screen will go dark completely. The Frame is equipped with a motion censor so that it knows when you’re in the room and when you’re not. This means you can enjoy your chosen artwork while you’re there, and then save energy as the screen sleeps when you’re gone. It’s like art that was made just for you.

Self-adjusting brightness

This concept sounds great in the middle of the day, when light is pouring in and all of your artworks are lit up. But what about when the sun sets, and your TV screen is suddenly brighter than all the rest? Not a problem with The Frame. This revolutionary TV comes with brightness detectors that sense when the lighting changes, and dim the screen so it perfectly matches any surrounding artwork. Turn on the TV at the end of the day though and you’ll still get a high-quality viewing experience.

Overall aesthetics

This art-inspired TV comes with its own frame (with multiple colors to choose from!) and has one single transparent cable as to appear as inconspicuous as possible. With over 100 paintings and photographs to choose from, you’ll never be left staring at a black box in your living room or wondering where to put that eye-sore of a TV again. With The Frame, your TV will enhance your design around the clock. The Frame is offered in 55in and 65in options, fitting seamlessly into your carefully-curated gallery wall or standing alone as a statement piece.

Who knows? With The Frame, you may just forget about watching TV at all and simply enjoy the gorgeous piece of art you’ve added to your home. With a nearly $2,000 price tag, The Frame may not be the first choice of some. But for those who value aesthetics in action, you’re paying for a round the clock art experience. In a time when technology now has to prove itself as both efficient and beautiful, and user experience has a serious stake in the game, The Frame excels in all categories.

What do you think? Would you hang The Frame in your home? At Valley Home Theater, we love learning about the latest and greatest in TV technology.